Watch the introduction video
“Imagine having your product’s price change daily—and basically unpredictably. And not just daily, but often with even more volatility. Welcome to my world.”
The mortgage lender’s VP of Market Planning was describing the challenge he was posing to machineVantage’s team: can your systems help us get a better ‘lock’ on the market? Can you apply AI and machine learning to enable us to achieve more consistent margins? Can priceVantage scan the mortgage lending industry and identify the most desirable brokers for us to work with?
“Think of it like an ocean. Every wave is different: smaller, larger, faster, slower. Our margins ride on top of those waves, constantly rising and falling. Being able to gauge, in real time, how to price our products makes the difference in terms of profitability. It turns out that with priceVantage, we finally have sophisticated science helping drive those decisions. It’s real-world help in a real-world, minute-by-minute market.”
priceVantage’s AI and ML-based algorithms are custom-built for the mortgage industry, and deliver results designed specifically to drive critical decision-making on an automated basis. In a business built on speed and infinite flexibility, priceVantage brings unmatched capabilities.
“We’ve never had a ‘secret sauce’ in this category. No one has. But I’d have to say, for us, priceVantage is just that. I don’t know what’s in their algorithms. I just know they work.”