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Local competitors in Asia are taking our market share? Global personal care leader was struggling with creating a unique distinctive fragrance in a brutally competitive marketplace. “Find us a fragrance that is new enough to be distinct from our competitors, but not too far to alienate our loyalists, and makes us appear premium”– this was the challenge machineVantage accepted.
scentVantage set about discovering the new fragrance algorithmically. What typically takes months, in a market dominated by just 4 global players, the algorithms set about designing and evaluation over a million combinations of Top, Middle, and Base layers of fragrances. Using unique metrics in Olfactory space, the algorithms discovered the optimal spot that was distinct, premium, and yet faintly familiar – all done in 10 days or less.
“Did you really pull this off in 10 days?” was the response of the enthusiastic Brand EVP. The product was made, and launched in the marketplace with a slow and steady re-accumulation of share. A win on all fronts.
“As a global company we are held hostage by 4 companies that have a clear monopoly of the Fragrance space. And fragrance is a critical consumer and marketplace differentiator for us. scentVantage has given us a tremendous category leadership opportunity”
-Brand EVP, Global Personal Care