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The company’s R&D Lab was famous for coming up with new food product flavors, many of which gained success with consumers. But this time was different.
“With a category like snack foods, the array of offerings out there is pretty daunting. It’s a mature market—the ‘easy pickings’ in terms of new products are in the past.” That was the brief that the President of the division laid out. “For us, there’s so much riding on the introduction of a new potato chip product that we have to call on new sources to be sure that we’ve got the correct flavor. We can’t rely solely on the ‘old method’ and simply hope for the best.”
The answer was found in artificial intelligence. Specifically, the suite of proprietary algorithms that machineVantage has developed that are focused around flavors. tasteVantage deploys those algorithms across millions of potential flavor combinations, analyzing in seconds what would take human tasters decades. The result is a ranked output that delivers a carefully
curated set of custom flavors, drawn from every possible source around the world, and centered around the brand and product’s specific category, consumer profile, and competitor’s products.
“Speed to market was one of the more surprising benefits we got from using tasteVantage. We got the right flavor, but we also got it very quickly, and that meant getting the product into consumers’ shopping carts faster than we’ve ever been able to before.”