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What is the next BIG trend in ice cream? This global company was employing ‘social listening’, focus groups, mall intercepts, and other traditional market research tools. All of it seemed to be “too little, too late”, as the CEO phrased it. “Tell us something we don’t already know” – this was the challenge machineVantage accepted.
trendVantage set about discovering trends in the non-Conscious of the human mind – where 95% of desires and decisions lurk. Not easily accessible through traditional research, unique data sources and neuroscience grounded proprietary .ai engines of machineVantage found occasions and flavors for ice cream.
“Okay, this new flavor scored as high as our best-selling flavor, how can this be?” was the response of the enthusiastic CEO. The seasonal product was made, and out on the shelves in just a few months – an unheard off phenomenon for this global manufacturer.
“As a global company we have to manage changing consumer trends across widely different markets quickly and efficiently. For our product planning and marketing purposes, we literally can’t afford to be behind the curve. trendVantage keys us into what’s emerging at the non-conscious level, which as we’ve learned is where purchase decisions are actually made.”
-EVP of Market and Consumer Insights